The dream

Research: "Homeownership has long been accepted as a core component of the American dream" (Robb, 2021)

Challenge: Most homeowners do not see Shack Shine as a necessary expense, nor are they aware of the company’s existence.

Insight: Owning a home is the dream, but many neglect exterior upkeep, seeing it as unnecessary.

Solution: Create a campaign that reminds homeowners of the effort they put into achieving their dream and encourages them to protect it with Shack Shine, a service dedicated to exterior home cleaning.