Your Signature Style Starts Here
Research: Deloitte found that 80% of consumers prefer brands offering personalized experiences and spend 50% more with them (Deloitte, 2025).
Challenge: Ray-Ban’s Aviator, Wayfarer, and Clubmaster dominate sales because celebrities wear them, leaving other styles overlooked.
Insight: While celebrity influence drives awareness of certain styles, customers crave personalization. They want to see themselves as the main character, exploring designs that fit their personality and style, not just following what’s popular.
Solution: An interactive in-store experience that puts the customer in the spotlight, guiding them through a personalized journey that matches their personality to the perfect Ray-Ban style.
How did I get here?
Your Signature Style Starts Here
Research: Deloitte found that 80% of consumers prefer brands offering personalized experiences and spend 50% more with them (Deloitte, 2025).
Challenge: Ray-Ban’s Aviator, Wayfarer, and Clubmaster dominate sales because celebrities wear them, leaving other styles overlooked.
Insight: While celebrity influence drives awareness of certain styles, customers crave personalization. They want to see themselves as the main character, exploring designs that fit their personality and style, not just following what’s popular.
Solution: An interactive in-store experience that puts the customer in the spotlight, guiding them through a personalized journey that matches their personality to the perfect Ray-Ban style.
How did I get here?
Your Signature Style Starts Here
Research: Deloitte found that 80% of consumers prefer brands offering personalized experiences and spend 50% more with them (Deloitte, 2025).
Challenge: Ray-Ban’s Aviator, Wayfarer, and Clubmaster dominate sales because celebrities wear them, leaving other styles overlooked.
Insight: While celebrity influence drives awareness of certain styles, customers crave personalization. They want to see themselves as the main character, exploring designs that fit their personality and style, not just following what’s popular.
Solution: An interactive in-store experience that puts the customer in the spotlight, guiding them through a personalized journey that matches their personality to the perfect Ray-Ban style.
How did I get here?
RAYBAN
RAYBAN
Pickard, W., Singer, G., & Bisht, N. (n.d.). Unlocking customer growth: Driving high value actions through personalization and retail media. Deloitte. https://www.deloitte.com/us/en/programs/chief
-marketing-officer/articles/personalization-strategy-in-retail-media.html
Pickard, W., Singer, G., & Bisht, N. (n.d.). Unlocking customer growth: Driving high value actions through personalization and retail media. Deloitte. https://www.deloitte.com/us/en/programs/chief
-marketing-officer/articles/personalization-strategy-in-retail-media.html
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Credits
Abigail Henderson-Bowman, Alexander Liczner, Jordana Lee, and Lazar Fazlagic
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Pickard, W., Singer, G., & Bisht, N. (n.d.). Unlocking customer growth: Driving high value actions through personalization and retail media. Deloitte. https://www.deloitte.com/us/en/programs/chief-marketing-officer/articles/personalization-strategy-in-retail-media.html
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