As the playoffs progress, different Section 500 fans will have the chance to be featured on exclusive Budweiser cans, specially made for the World Series in collaboration with the Blue Jays.
Exclusive merch
Only Section 500 fans will receive an exclusive bracelet that lights up every time the team scores.
JUMBOTRON
Feature the Section 500 fans on the Jumbotron as they go crazy for every play.
The party is upstairs
Opportunity
As the Blue Jays chase the World Series, Budweiser has the chance to take center stage, using the moment to celebrate real fans and showcase its brand to millions.
Insight
At every major baseball game, the upper deck isn’t just where the cheap seats are , it’s where the experience is the loudest, rawest, and most alive.
Solution
Put Budweiser where the real fans are. Celebrate the upper-deck energy with an activation that turns their passion into Budweiser’s stage, because when the Jays win, the party’s upstairs.
How did we get here?
the party is upstairs
Opportunity
As the Blue Jays chase the World Series, most brands spotlight players in their advertising. Budweiser can stand out by shifting the focus to the fans, the heartbeat of the game.
Insight
At every major sports event, the “nosebleeds” are where the experience is loudest, rawest, and feel most alive.
Solution
Put Budweiser where the real fans are. Celebrate the upper-deck energy with an activation that turns their passion into Budweiser’s stage, because when the Jays win, the party’s upstairs.
